"TENNIS is DEAD” was founded in 2015 by Jamie Thomas Jr. and Steve Fuji - a musician and creator in Philadelphia/USA. With the concept of “ANTI-TRAD”, give an ACID stimulus to everyday life where nothing changes. TENNIS is a symbol of traditional sports, we respect this great things also. "TENNIS is DEAD” - The slightly stimulating brand name is the metaphor of the mind "Your style is not tied to the trad, it is a symbol of a firm intention to your own style". TENNIS is DEAD continues to be an influential ACID-lifestyle brand. When you wear and get in sight the logo, your heart pops out of daily life. To this day, each and every project and product produced by Jamie and Steve remains... ANTI-TRAD,Timeless and Original.