Charlie J - TENNIS is DEAD full movie

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Our Story

“TENNIS is DEAD” was founded in 2015 by Jamie Thomas Jr. and Steve Fuji, a Philadelphia-based musician and creator. Built on the concept of ANTI-TRAD, the brand injects an acid jolt into everyday life—challenging stagnation and routine.

Tennis symbolizes tradition. We respect it.

But “TENNIS is DEAD” is a metaphor: your style is not bound by tradition—it’s a declaration of independence.

An influential ACID-lifestyle brand, TENNIS is DEAD exists to disrupt the ordinary. When the logo enters your sight, your heart breaks free from daily life. Every project by Jamie and Steve remains ANTI-TRAD, timeless, and original.

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Column

  • TENNIS IS DEAD

    Your style is not tied to the trad, it is a symbol of a firm intention to your own style

  • SOFISTICATED

    Sophisticated cyan image color jumps out of the same everyday life and goes into the extraordinary world

  • PHILADELPHIA

    A brand with an acid and unique atmosphere that takes off from Philly to the world.
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Blog posts

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